Berkeley Marketing Analytics - Strategies to Optimize ROI

Marketing professionals are investing more in analytics than ever before, and yet far too few are getting the results they want. Many lack the training and skills necessary to conduct meaningful marketing analytics—the kind that will provide legitimate insights and drive up ROI. In this program, you will explore the principles and strategies of a data-driven approach to marketing and how to apply those in the real world. Drawing on real-world use cases from companies like Netflix and Booking.com, you will explore the four steps for analytics mastery and gain the confidence to implement innovative marketing analytics initiatives in your organization.