Columbia Business School Executive Education
hereby recognizes that
Kelly Ercolino
has participated in:
February 2023
Costis Maglaras
Dean and David and Lyn Silfen Professor of Business
Chief Marketing Officer Program
Kelly Ercolino
The program explores critical business concepts centered around innovation, disruption, and the application of data analytics to drive overall marketing strategies. During interactive sessions and fireside chats, you will discover the application of original solutions and thinking patterns that generate new and valuable ideas. You will learn to analyze data and implement a multichannel marketing plan for a seamless customer experience across digital and traditional touchpoints. Additionally, you will explore how to create and manage disruptions to upend outdated models.
Skills / Knowledge
- Flexible Learning Journey
- Examine the drivers and metrics of customer lifetime value (CLV) and customer acquisition cost (CAC) and their relationship to organizational health
- Use the segmentation, targeting, and positioning (STP) marketing model as a strategic approach
- Develop marketing strategies in a data-driven world
- Analyze and evaluate market opportunities
- Examine methods of creating and managing disruption by leveraging new technologies and seeking innovative solutions
- Core Curriculum
Issued on
March 22, 2023
Expires on
Does not expire