November 14, 2024-January 9, 2025
John Drissel
Pricing Methodologies (Online)
Columbia Business School Executive Education hereby awards the
Certificate of Participation
For
To
Costis Maglaras
Dean and David and Lyn Silfen Professor of Business
John Drissel
Pricing has historically been an essential part of the marketing mix - and yet it remains a vastly underutilized tool. When properly applied as a strategic lever, pricing tools can impact your overall business goals, drive profitable growth, enhance customer value, and create the ultimate win-win situation.
Skills / Knowledge
- Economics of pricing and consumer behavior
- Building blocks for dynamic pricing models
- Ability to represent customer response mathematically
- Customized Pricing
Issued on
January 20, 2025
Expires on
Does not expire