Understanding the Brain: Using Neuroscience to Deliver Better Business Results . Silvia Goya . Wharton Executive Education

About the Program

Wharton's Understanding the Brain: Using Neuroscience to Deliver Better Business Results program offers you a pathway to understanding the brain and its functions through the study of neuroscience, a discipline that is integral to cultivating organizational success, leadership abilities, and personal growth. Understand the basic anatomy and physiology of the brain and master techniques for leveraging cognitive insights Leverage facets of the social brain to increase social capital, establish culture, and manage organizational change Synthesize implications for business decisions using concepts such as normalization, the basis of choice overload and decoy effects, and evidence accumulation Learn how to use neuroscience tools and insights to improve marketing efficiency and effectiveness Examine the brain processes underlying exploration to enhance individual creativity and boost organizational innovation

Skills/Knowledge

Introduction to Neuroscience
Building Culture and Relationships
Neuroscience of Decision Making in Leaders
Neuroscience Applications in Marketing
Powering Innovation and Creativity
Future Trends in Neuroscience

🎉Silvia Goya has successfully completed: Understanding the Brain: Using Neuroscience to Deliver Better Business Results

About the Program

Certificate Issued To

Silvia Goya

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