This is to certify that
Elvira Booth
Imperial Brand and Product Strategy
2020
Professor Andreas Eisingerich
Programme Faculty
Dr Gokhan Yildirim
Programme Faculty
Has attended and successfully completed
Professor Francisco Veloso
Dean at Imperial College Business School
Imperial Brand and Product Strategy
2020
Imperial College London
Elvira Booth
This program helps get a comprehensive overview of brand and product strategy. It blends topics on strategic brand and product management with data-driven approaches
It also gives an authoritative overview of effective brand and product portfolio design and explores tools and techniques for making strategic decisions.
Skills / Knowledge
- Product and Brand Leveraging Strategies
- Product Sentiment Analysis
- Product Modification: A/B Testing
- Product and Brand Promotions
- Managing Brand Positioning and Business Identity
Issued on
February 23, 2021
Expires on
Does not expire