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ATTENDED AND COMPLETED
Qi Gao
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Bob Halperin
Pierre Yared
July 2021
Academic Director
EMERITUS
Vice Dean, Executive Education
Columbia Business School






Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Qi Gao
The course is open to professionals keen to master the fundamentals of Digital Marketing strategies and current Digital Marketers who would like to learn the latest concepts.
Skills / Knowledge
- Digital Customer Behaviors
- Platform Business Models
- Big Data
- Build Data as a Strategic Asset
Issued on
August 13, 2021
Expires on
Does not expire