This is to certify that
Inder Pal Singh
Imperial Digital Marketing: Customer Analytics and Engagement
2020
Professor Andreas Eisingerich
Programme Faculty
Dr Gokhan Yildirim
Programme Faculty
Has attended and successfully completed
Professor Francisco Veloso
Dean at Imperial College Business School
Imperial Digital Marketing: Customer Analytics and Engagement
2020
Imperial College London
Inder Pal Singh
Imperial Digital Marketing: Customer Analytics and Engagement is an online programme brought to you by Executive Education at Imperial College Business School. This immersive and interactive programme combines deep consumer insights and strategic brand management with cutting edge analytical tools.
The programme will enable you to use new technologies to take advantage of ever-increasing data availability and optimise your digital marketing strategy.
Skills / Knowledge
- Build stronger customer-brand
- Enhance the reception
- Turn customer engagement into sales
- Incorporate marketing analytics tools
- Develop an effective digital marketing campaign
- Engage your customers
- Identify the most effective digital channels
- Allocate your resources
- Predict customer behaviour
Issued on
August 21, 2020
Expires on
Does not expire