University of Toronto
Rotman School of Management
Executive Programs
Fanny Shum
Rotman Digital Marketing: Creating Successful Marketing Strategies
Avi Goldfarb, Rotman Chair in Artificial Intelligence and Healthcare,
Professor of Marketing at the Rotman School of Management,
University of Toronto
hereby certifies that
has successfully completed the
February 2022
Rotman Digital Marketing: Creating Successful Marketing Strategies
Fanny Shum
Digital marketing is able to increase the reach and precision of promotions with location-based and behavior-based targeting. Measure the actual impact of their marketing efforts through a range of techniques, including ghost ads. Enhance customer engagement through social media and leverage it to boost their brand reputation.
Skills / Knowledge
- Introduction to Digitization and Marketing
- Measurement, Analytics and Artificial Intelligence
- Opportunities through Digital Marketing
- Digital Platforms
Issued on
February 15, 2022
Expires on
Does not expire