Startup Success: Five Proven Business Models

There’s a myth in startup communities that securing success involves thinking up an innovative idea, writing a slick business plan, presenting to VCs and then collecting the cash. And if that doesn’t go your way, then it’s game over. This couldn’t be further from the truth. Here’s the truth. Most successful businesses never took investments from VCs or angel investors, and even fewer did so in the early stages. They grew by choosing the right business model and offering a product or service that brought enough cash flow to cover operations and early-stage growth. It’s the customer-funded business model. It’s not new, it’s just under-represented in today’s startup culture. This programme updates the startup narrative.