

This is to certify that
Gabriel Laing

has successfully completed:
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond


Date


Julian Birkinshaw
Professor of Strategy and Entrepreneurship,
Deputy Dean Executive Education and Learning Innovation,
Director of the Institute of Innovation and Entrepreneurship
March 2021
Gabriel Laing
Businesses are feeling the pressure to elevate marketing efforts and cut through the noise. This program is designed for:
Experienced traditional marketers who come from corporate communications or non-digital backgrounds, seeking to round-out their marketing mindset by learning the latest digital methods and gaining a big picture perspective. Titles may include CMO, marketing director, marketing manager, brand manager, account manager, communications manager and product manager.
Skills / Knowledge
- 3C Framework
- omnichannel strategy
Issued on
March 20, 2021
Expires on
Does not expire