Digital Marketing Intensive (Online) . Irma Yolanda Soto Rodriguez . Columbia Business School Executive Education

About the Program

Digital transformation has revolutionized marketing and its methods, and the industry continues to evolve at an astonishing pace. Successful marketers know that to keep up with shifts in consumer behavior, they need to adapt their strategies and stay current on the latest digital technologies and trends. The Digital Marketing Intensive (Online) Program is designed to offer a comprehensive overview of digital marketing and its tools, from display advertising, search engine marketing, and social media and influencer marketing to the impact of artificial intelligence (AI) and automation. As a participant, you’ll develop a deep understanding of consumers and the digital channels available to help you reach them as you learn to track, analyze, and optimize your digital campaigns to maximize return on investment (ROI).

Skills/Knowledge

Google Analytics IQ Certification
Google Ads Display Certification
Google Ads Search Certification

🎉Irma Yolanda Soto Rodriguez has successfully completed: Digital Marketing Intensive (Online)

About the Program

Certificate Issued To

Irma Yolanda Soto Rodriguez

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Columbia Business School Executive Education