Imperial College Business School
This is to certify that
Sarah Hetherington
Professional Certificate in Digital Marketing
Certificate of Completion
Gordon Graylish
Programme Director
has successfully completed the Executive Education Programme
Professor Francisco Veloso
Dean at Imperial College Business School
August 2022
Imperial College London
Sarah Hetherington
This programme will help you gain in-demand skills to understand customer psychology and segmentation, derive actionable insights from big data using analytics and leverage digital marketing strategies to drive favourable business outcomes for your organisation.
Skills / Knowledge
- Content Marketing
- Customer Segmentation and Big Data
- Artificial Intelligence in Digital Marketing
- Managing Customer Relationships'
- Framework for Implementing Digital Marketing
Issued on
August 25, 2022
Expires on
Does not expire