Imperial College Business School
Certificate of Completion
This is to certify that
Sarah Hetherington
has successfully completed the Executive Education Programme
Professional Certificate in Digital Marketing
August 2022
Gordon Graylish
Programme Director
Professor Francisco Veloso
Dean at Imperial College Business School
Imperial College London
Sarah Hetherington
This programme will help you gain in-demand skills to understand customer psychology and segmentation, derive actionable insights from big data using analytics and leverage digital marketing strategies to drive favourable business outcomes for your organisation.
Skills / Knowledge
- Content Marketing
- Customer Segmentation and Big Data
- Artificial Intelligence in Digital Marketing
- Managing Customer Relationships'
- Framework for Implementing Digital Marketing
Issued on
August 25, 2022
Expires on
Does not expire