
THIS IS TO CERTIFY THAT
HAS ATTENDED AND SUCCESSFULLY COMPLETED
JEANNA ABBOTT
DIGITAL STRATEGIES FOR BUSINESS: LEADING THE NEXT-GENERATION ENTERPRISE
Bob Halperin
Janet Horan
JANUARY 2020
Academic Director
EMERITUS
Vice Dean of Administration and
Chief Operating Officer
Columbia Business School




DIGITAL STRATEGIES FOR BUSINESS: LEADING THE NEXT-GENERATION ENTERPRISE
JEANNA ABBOTT
The course is tailored to managers who would like to innovate new strategies and business models to enable their organization to thrive in the digital age. This course is best suited for professionals who want to think strategically and lead digital initiatives related to customer engagement, data analytics, channel alignment, lean innovation, product strategy, and destructive competition.
Skills / Knowledge
- Digital Customer Behaviors
- Platform Business Models
- Big Data
- Build Data as a Strategic Asset
Issued on
January 4, 2020
Expires on
Does not expire