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Mastering Digital Marketing: SEM, SEO, Social Media and Beyond

Sigrid Ruppe-Senn

Businesses are feeling the pressure to elevate marketing efforts and cut through the noise. This program is designed for: Experienced traditional marketers who come from corporate communications or non-digital backgrounds, seeking to round-out their marketing mindset by learning the latest digital methods and gaining a big picture perspective. Titles may include CMO, marketing director, marketing manager, brand manager, account manager, communications manager and product manager.

Skills / Knowledge

  • 3C Framework
  • omnichannel strategy

Issued on

January 28, 2022

Expires on

Does not expire