

Columbia Business School Executive Education

hereby recognizes that
Rilla Ahern
has participated in:
B2B Marketing Strategy (Online)
January 2023

Costis Maglaras
Dean and David and Lyn Silfen Professor of Business
Rilla Ahern
This online program provides the tools to successfully apply marketing strategies, bring value to your B2B relationships, and make a clear connection between marketing and sales functions. It also provides a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.
Issued on
January 12, 2023
Expires on
Does not expire