
Columbia Business School Executive Education
hereby recognizes that
Laura Willoughby
has participated in:
May 2023
Costis Maglaras
Dean and David and Lyn Silfen Professor of Business



Scenario Planning (Online)
Laura Willoughby
Extreme events rarely happen in isolation and often trigger unexpected financial consequences across the globe. In truth, there may never be a return to normal or even a “new normal.” That’s why the need for businesses to be future-ready is more critical than ever. Your strategic advantage depends on your organization's ability to examine possible futures by creating hypothetical baselines, and best- and worst-case scenarios. Doing so enables you to develop action plans with real-time data you can tap into without overanalyzing or second-guessing in the moment. As a participant in this program, you’ll learn the essentials to help your business build and analyze plausible scenarios to gain a strategic advantage and true resilience in any disruption.
Skills / Knowledge
- identify future risks and opportunities
- AI and machine learning applications
- scenario planning
- hypothetical baselines
- build and analyze plausible scenarios
Issued on
May 25, 2023
Expires on
Does not expire