February 2024
Kara Umut
Digital Strategies for Business Transformation
Columbia Business School Executive Education hereby awards the
Certificate of Participation
For

To
Costis Maglaras
Dean and David and Lyn Silfen Professor of Business

Kara Umut
The course is tailored to managers who would like to innovate new strategies and business models to enable their organizations to thrive in the digital age. This course is best suited for professionals who want to think strategically and lead digital initiatives related to customer engagement, data analytics, channel alignment, lean innovation, product strategy, and destructive competition.
Skills / Knowledge
- Digital Customer Behaviors
- Platform Business Models
- Big data
- Build Data as a Strategic Asset
Issued on
February 22, 2024
Expires on
Does not expire