Marketing Analytics

Wharton’s Marketing Analytics program combines leading-edge analytical techniques with real-world applications, empowering you to add value to your organization's marketing and growth efforts. At the end of this six-week program, you will be able to: Collect and use customer-level data to lead your organization in maximizing profitability, one customer at a time Apply statistical tools to design new projects, create customer segments, and predict customer demand Make optimal pricing recommendations for decision makers in order to maximize profit Experiment to solve problems, secure stakeholder buy-in, and make smarter business decisions Apply multi-touch attribution and experimentation techniques to increase effectiveness of your marketing efforts Effectively navigate privacy laws and ethical pitfalls related to these new technologies and stay updated on evolving legislation