April 11-May 30, 2024
Mai-Thanh Nguyen
Pricing Methodologies (Online)
Columbia Business School Executive Education hereby awards the
Certificate of Participation
For
To
Costis Maglaras
Dean and David and Lyn Silfen Professor of Business
Mai-Thanh Nguyen
Pricing has historically been an essential part of the marketing mix - and yet it remains a vastly underutilized tool. When properly applied as a strategic lever, pricing tools can impact your overall business goals, drive profitable growth, enhance customer value, and create the ultimate win-win situation.
Skills / Knowledge
- Economics of pricing and consumer behavior
- Building blocks for dynamic pricing models
- Ability to represent customer response mathematically
- Customized Pricing
Issued on
June 11, 2024
Expires on
Does not expire