STRATEGIC THINKING: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE

Today, the word strategy is ubiquitous across all modern industries. But a quick history lesson reveals its military origins, where the use of strategy literally changed the map of the world and was responsible for the rise and fall of many nations and its people. It rose out of the need to defend against one’s enemies. Fast forward from Sun Tzu’s The Art of War, written in 400 B.C.