INNOVATION OF PRODUCTS AND SERVICES: MIT’S APPROACH TO DESIGN THINKING

Winning companies, such as Apple, Virgin, Toyota, and others, innovate continuously because of their culture of design thinking—integrating the needs of people, the possibilities of technology, and the requirements for business success. In this course, you will learn how to take a similar approach in your own business—blending the perspectives of marketing, design and engineering into a systematic approach to delivering innovation.