Understanding the Brain: Using Neuroscience to Deliver Better Business Results

Understanding the Brain: Using Neuroscience to Deliver Better Business Results offers a pathway to understanding the brain and its functions through the study of neuroscience, a discipline that is integral to cultivating organizational success, leadership abilities, and personal growth. Understand the basic anatomy and physiology of the brain and master techniques for leveraging cognitive insights. Leverage facets of the social brain to increase social capital, establish culture, and manage organizational change. Synthesize implications for business decisions using concepts such as normalization, the basis of choice overload and decoy effects, and evidence accumulation. Learn how to use neuroscience tools and insights to improve marketing efficiency and effectiveness. Examine the brain processes underlying exploration to enhance individual creativity and boost organizational innovation