Certificate of Achievement
Ivette Curisinche Estrella
has successfully completed
Mastering Digital Marketing in an AI World
Julian Birkinshaw
Deputy Dean, Executive Education
London Business School
at London Business School
Helen Kerkentzes
Associate Dean, Executive Education
London Business School
October 2024
Ivette Curisinche Estrella
The Mastering Digital Marketing in an AI World course incorporates cutting-edge elements, including insights and activities that elevate practical understanding of generative AI (genAI) and other technologies to vastly improve customer-centric marketing. The comprehensive curriculum addresses the latest trends in digital marketing while taking you through case studies of best practices from renowned brands. The world-class faculty provides a unique learning experience by seamlessly blending the fundamentals of digital marketing with emergent technologies. The course will equip you with the skills to harness the potential of innovation in marketing, ensuring that your strategies align seamlessly with your organisation's goals.
Skills / Knowledge
- Identify effective strategies related to paid search marketing
- investigate organic search marketing strategies
- understand B2B marketing and explore mobile app marketing strategies
- Understand and apply the latest tools and techniques used in digital marketing
- Create a social media marketing plan to grow brand awareness and increase engagement and sales
- Learn about strategies for content marketing
- digital loyalty and personalisation marketing
Issued on
October 22, 2024
Expires on
Does not expire