Behavioral Economics: Consumer Choice and Decision-Making

Wharton’s Behavioral Economics: Consumer Choice and Decision Making program helps drive positive business impact by using insights from psychology into consumer motivation and bias in decision making. This program will enable you to: Analyze consumer behavior through decision environments and choice architecture Evaluate how social forces motivate individuals and influence behavior Understand principles that drive demotivation and motivation Evaluate how present bias, tax salience hidden fees, and add-on charges impact decision making