
Certificate of Achievement
Fran Gonzã¡Lez
has successfully completed
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond
Kathleen M. O'Connor
Faculty Director, Executive Education
London Business School
at London Business School
Helen Kerkentzes
Associate Dean, Executive Education
London Business School


September 2021
Fran Gonzã¡Lez
Businesses are feeling the pressure to elevate marketing efforts and cut through the noise. This program is designed for:
Experienced traditional marketers who come from corporate communications or non-digital backgrounds, seeking to round-out their marketing mindset by learning the latest digital methods and gaining a big picture perspective. Titles may include CMO, marketing director, marketing manager, brand manager, account manager, communications manager and product manager.
Skills / Knowledge
- 3C Framework
- omnichannel strategy
Issued on
September 28, 2021
Expires on
Does not expire