This is to certify that
Omkar Rao
has successfully completed the
in witness thereof this certificate is presented
in
MARKETING ANALYTICS
Patti Williams,
Vice Dean, Aresty Institute of Executive Education
The Wharton School, University of Pennsylvania
November 2022
Omkar Rao
This program has been designed to introduce marketing professionals to analytical tools and techniques for better decision making, thus enabling them to ask the right managerial questions and come up with smarter solutions to marketing challenges. The program covers concepts from modern marketing science and data analytics to maximizing customer-centric profitability.
Skills / Knowledge
- Collect and use customer-level data
- maximizing profitability
- Apply statistical tools to design new projects
- create customer segments
- predict customer demand
- secure stakeholder buy-in
- smarter business decisions
Issued on
November 23, 2022
Expires on
Does not expire