Columbia Business School Executive Education
hereby recognizes that
Leonard Boord
has participated in:
February 2023
Costis Maglaras
Dean and David and Lyn Silfen Professor of Business
Pricing Methodologies (Online)
Leonard Boord
Pricing has historically been an essential part of the marketing mix - and yet it remains a vastly underutilized tool. When properly applied as a strategic lever, pricing tools can impact your overall business goals, drive profitable growth, enhance customer value, and create the ultimate win-win situation.
Skills / Knowledge
- Economics of pricing and consumer behavior
- Building blocks for dynamic pricing models
- Ability to represent customer response mathematically
- Customized Pricing
Issued on
February 14, 2023
Expires on
Does not expire