
Certificate of Achievement
Jan-Willem Mannen
has successfully completed
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond
Kathleen M. O'Connor
Faculty Director, Executive Education
London Business School
at London Business School
Helen Kerkentzes
Associate Dean, Executive Education
London Business School


March 2022
Jan-Willem Mannen
Businesses are feeling the pressure to elevate marketing efforts and cut through the noise. This program is designed for:
Experienced traditional marketers who come from corporate communications or non-digital backgrounds, seeking to round-out their marketing mindset by learning the latest digital methods and gaining a big picture perspective. Titles may include CMO, marketing director, marketing manager, brand manager, account manager, communications manager and product manager.
Skills / Knowledge
- 3C Framework
- omnichannel strategy
Issued on
April 23, 2022
Expires on
Does not expire