Chief Revenue Officer . James Cassin-Reed . Emeritus

About the Program

The chief revenue officer (CRO) role emerged out of the need for bridging several traditionally siloed departments to focus on revenue growth — the backbone of an organization's success. This C-suite role works closely with the executive team and is at the center of all revenue-related functions, including marketing, sales, customer support, pricing, and revenue operations management.

The 9 to 10 month Chief Revenue Officer (CRO) Program from Wharton Executive Education is designed for executives who aim to successfully integrate various organizational functions, find new avenues for revenue growth and optimization, and drive long-term profitability to gain a competitive advantage. You will gain the skills and mindset to strategize for profitable and sustainable revenue generation in your organization and emerge as a successful chief revenue officer.

Skills/Knowledge

Strategic Thinking
Revenue Optimization
Cross-Functional Leadership
Sales Management
Customer Support Strategy

🎉James Cassin-Reed has successfully completed: Chief Revenue Officer

About the Program

Certificate Issued To

James Cassin-Reed

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Emeritus