Chief Revenue Officer Program . Gunnar Spafford . Wharton Executive Education

About the Program

In today’s complex business environment, scaling an organization is not an easy task. There is also a paradigm shift from "growth at all costs" to an increased focus on driving sustained, profitable growth. To address this, organizations are increasingly looking for senior executives who can combine the strategic vision of the C-suite with a tactical view of all the functions linked to revenue.

The chief revenue officer (CRO) role emerged out of the need for bridging several traditionally siloed departments to focus on revenue growth — the backbone of an organization's success. This C-suite role works closely with the executive team and is at the center of all revenue-related functions, including marketing, sales, customer support, pricing, and revenue operations management.

Skills/Knowledge

Analyze the implications of adopting and implementing new technologies
Evaluate an organization’s financial value
Analyze an organization’s current growth and scaling trajectories
Delve into the core concepts of revenue management analytics
Understand how to use estimation data to make business decisions
Present an action plan for generating revenue that synthesizes concepts of growth strategy, revenue management, and product management

🎉Gunnar Spafford has successfully completed: Chief Revenue Officer Program

About the Program

Certificate Issued To

Gunnar Spafford

Explore programs from

Wharton Executive Education