This is to certify that
Augusto de Macedo Santos
has successfully completed the
in witness thereof this certificate is presented
in
UNDERSTANDING THE BRAIN: USING NEUROSCIENCE TO DELIVER BETTER BUSINESS RESULTS
Patti Williams,
Vice Dean, Aresty Institute of Executive Education
The Wharton School, University of Pennsylvania
October 2022
UNDERSTANDING THE BRAIN: USING NEUROSCIENCE TO DELIVER BETTER BUSINESS RESULTS
Augusto de Macedo Santos
Understanding the Brain: Using Neuroscience to Deliver Better Business Results offers a pathway to understanding the brain and its functions through the study of neuroscience, a discipline that is integral to cultivating organizational success, leadership abilities, and personal growth. Understand the basic anatomy and physiology of the brain and master techniques for leveraging cognitive insights. Leverage facets of the social brain to increase social capital, establish culture, and manage organizational change. Synthesize implications for business decisions using concepts such as normalization, the basis of choice overload and decoy effects, and evidence accumulation. Learn how to use neuroscience tools and insights to improve marketing efficiency and effectiveness. Examine the brain processes underlying exploration to enhance individual creativity and boost organizational innovation
Skills / Knowledge
- Neuroscience Applications in Marketing
- Powering Innovation and Creativity
- Future Trends in Neuroscience
- Neuroscience of Decision Making in Leaders
Issued on
November 11, 2022
Expires on
Does not expire