University of Toronto
Rotman School of Management
Executive Programs
hereby certifies that
Murtaza Mankani
has successfully completed the
Rotman Digital Marketing: Creating Successful Marketing Strategies
Avi Goldfarb, Rotman Chair in Artificial Intelligence and Healthcare,
Professor of Marketing at the Rotman School of Management,
University of Toronto
February 2022
Rotman Digital Marketing: Creating Successful Marketing Strategies
Murtaza Mankani
Digital marketing is able to increase the reach and precision of promotions with location-based and behavior-based targeting. Measure the actual impact of their marketing efforts through a range of techniques, including ghost ads. Enhance customer engagement through social media and leverage it to boost their brand reputation.
Skills / Knowledge
- Introduction to Digitization and Marketing
- Measurement, Analytics and Artificial Intelligence
- Opportunities through Digital Marketing
- Digital Platforms
Issued on
February 15, 2022
Expires on
Does not expire