Stanford University
Javier Guerra
Launching a Startup
DAVE WEINSTEIN
Associate Dean, Executive Education
January 2024
Graduate School of Business
presents to
this Certificate of Completion for
BABA SHIV
The Sanwa Bank, Limited, Professor of Marketing
JAMES M. LATTIN
The Robert A. Magowan Professor of Marketing
STEFANOS ZENIOS
The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology; Director, Center for Entrepreneurial Studies
Javier Guerra
Stanford Graduate School of Business (GSB) is dedicated to supporting entrepreneurs and the broader community with research-based, founder-proven resources. In this six-week program, aspiring entrepreneurs and innovators will learn to research, craft, test, and transform their ideas into viable business concepts. Participants will dive deep into a four-step framework, The Startup Canvas, a proprietary tool developed at Stanford GSB as a way to systematize a pathway to market success.
Skills / Knowledge
- Identifying and Interviewing Your Customer
- Developing a Prototype
- Articulating Your Value Proposition
- Crafting a Go-to-Market Strategy
- Assessing Your Profit Model
- A Neuroscience Perspective
Issued on
January 19, 2024
Expires on
Does not expire