Mastering Executive Influence: Neuroscience-Driven Leadership Strategies . José Oscar Villanueva Guajardo . Wharton Executive Education

About the Program

In an era where leadership effectiveness defines organizational success, executives are expected to project confidence, influence stakeholders, and drive impact on high-stakes projects as well as in day-to-day operations. Achieving this requires more than experience — it calls for a purposeful integration of executive presence and science-based influence.

The Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program from Wharton Executive Education brings together the Executive Presence and Influence program and Understanding the Brain program into a comprehensive learning journey. This experience equips you with a science-backed playbook to refine executive presence for credibility and trust and to leverage neuroscience-driven influence techniques informed by psychology. You will also learn to leverage cognitive persuasion frameworks to advance strategic objectives and elevate decision making through an advanced understanding of how the brain processes information.

This learning journey equips you to:

Identify mission-critical leadership principles and refine mindset and behaviors to strengthen executive presence
Understand brain anatomy and physiology and assess techniques for applying cognitive insights in leadership
Leverage rhetorical strategy and the social brain to advance agendas, build social capital, shape culture, and drive change
Apply strategic networking to build authentic connections and craft a personal leadership narrative that defines vision and character
Synthesize business decision making using normalization, choice overload, decoy effects, and evidence accumulation enhanced by neuroscience tools and insights
Examine brain processes underlying exploration to boost creativity and drive organizational innovation

Skills/Knowledge

Executive presence
Cognitive persuasion
Strategic networking
Change management
Decision making

🎉José Oscar Villanueva Guajardo has successfully completed: Mastering Executive Influence: Neuroscience-Driven Leadership Strategies

About the Program

Certificate Issued To

José Oscar Villanueva Guajardo

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