Columbia Business School Executive Education
hereby recognizes that
Sophie Martin
has participated in:
Customer Experience Strategy (Online)
March 2023
Costis Maglaras
Dean and David and Lyn Silfen Professor of Business
Sophie Martin
It can be argued that, in some cases, customer experience (CX) has become more important than the brand itself when it comes to retaining customers and attracting new business. Today’s customer experience strategies go beyond traditional discounts and perks by engaging customers with personalized, seamless, and consistent interactions across all touchpoints.
Skills / Knowledge
- addressing the needs of your customers
- qualitative and quantitative research tools
- customer experience
- Leverage consumer research techniques
- improve customer experience
- value of personalization
- AI and machine learning technologies
Issued on
March 30, 2023
Expires on
Does not expire