
THIS IS TO CERTIFY THAT
ATTENDED AND COMPLETED
MATHIEU BRACONNIER
DIGITAL STRATEGIES FOR BUSINESS: LEADING THE NEXT-GENERATION ENTERPRISE
Bob Halperin
Pierre Yared
JULY 2021
Academic Director
EMERITUS
Vice Dean, Executive Education
Columbia Business School






DIGITAL STRATEGIES FOR BUSINESS: LEADING THE NEXT-GENERATION ENTERPRISE
MATHIEU BRACONNIER
The course is tailored to managers who would like to innovate new strategies and business models to enable their organization to thrive in the digital age. This course is best suited for professionals who want to think strategically and lead digital initiatives related to customer engagement, data analytics, channel alignment, lean innovation, product strategy, and destructive competition.
Skills / Knowledge
- Digital Customer Behaviors
- Platform Business Models
- Big Data
- Build Data as a Strategic Asset
Issued on
August 6, 2021
Expires on
Does not expire