THIS IS TO CERTIFY THAT
Lin Mu
ATTENDED AND COMPLETED
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
July 2021
Bob Halperin
Pierre Yared
Academic Director
EMERITUS
Vice Dean, Executive Education
Columbia Business School
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Lin Mu
The course is open to professionals keen to master the fundamentals of Digital Marketing strategies and current Digital Marketers who would like to learn the latest concepts.
Skills / Knowledge
- Digital Customer Behaviors
- Platform Business Models
- Big Data
- Build Data as a Strategic Asset
Issued on
August 2, 2021
Expires on
Does not expire