Mastering Digital Marketing in an AI World . Eirini Spanou . London Business School

About the programme

The Mastering Digital Marketing in an AI World course incorporates cutting-edge elements, including insights and activities that elevate practical understanding of generative AI (genAI) and other technologies to vastly improve customer-centric marketing. The comprehensive curriculum addresses the latest trends in digital marketing while taking you through case studies of best practices from renowned brands. The world-class faculty provides a unique learning experience by seamlessly blending the fundamentals of digital marketing with emergent technologies. The course will equip you with the skills to harness the potential of innovation in marketing, ensuring that your strategies align seamlessly with your organisation's goals.

Skills/Knowledge

Identify effective strategies related to paid search marketing
investigate organic search marketing strategies
understand B2B marketing and explore mobile app marketing strategies
Understand and apply the latest tools and techniques used in digital marketing
Create a social media marketing plan to grow brand awareness and increase engagement and sales
Learn about strategies for content marketing
digital loyalty and personalisation marketing

🎉Eirini Spanou has successfully completed: Mastering Digital Marketing in an AI World

About the programme

Certificate issued to

Eirini Spanou

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