Mastering Digital Marketing: SEM, SEO, Social Media and Beyond

Businesses are feeling the pressure to elevate marketing efforts and cut through the noise. This programme is designed for: Experienced traditional marketers who come from corporate communications or non-digital backgrounds, seeking to round-out their marketing mindset by learning the latest digital methods and gaining a big picture perspective. Titles may include CMO, marketing director, marketing manager, brand manager, account manager, communications manager and product manager. Non-marketing leaders who seek a holistic view of the latest marketing trends and strategies for building customer loyalty as a pathway to growth. Titles may include CEO, COO, managing director, founder, president and general manager. Early-career marketers who are digital natives and may have experience with some components of the marketing mix but seek to build broader capabilities for their career growth. Titles may include marketing coordinator, marketing specialist, marketing analyst and PPC/SEO/content specialist. Professionals from a non-marketing field making a horizontal move into marketing, such as product development, human resources, operations, finance and customer service.