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IHAB ALFAR
BREAKTHROUGH INNOVATION
Bob Halperin
Pierre Yared
AUGUST 2020
Academic Director
EMERITUS
Vice Dean, Executive Education
Columbia Business School






IHAB ALFAR
Successful companies, such as Kraft, Shell, BASF, Nestle, Amdocs, Johnson & Johnson and many others employ the Systematic Inventive Thinking (SIT) methodology to solve key business challenges, achieve extraordinary results in product development, and rapidly innovate.
In this course, you will explore the SIT methodology, one of the most popular and well-known methodologies for innovation whose foundation evolves from a key principle that inventive solutions share common patterns. Further, you will learn how to extract these patterns using the five thinking tools: Subtraction, Multiplication, Division, Task Unification and Attribute Dependency. Applying these five systematic thinking tools during the process of product development will help you identify new ideas, solutions, and products or define new needs for a particular product.
Systematic Inventive Thinking approach begins by studying an existing product and its features. The approach focuses on the notion that function follows form, where the likely success and production viability is evaluated after visualizing the improved product. By focusing on the core principles of SIT, you can significantly improve your product development pipeline and create a culture of innovation within your teams and organization.
Skills / Knowledge
- SIT methodology
- product development
Issued on
October 16, 2020
Expires on
Does not expire